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From Director Mouth, Any new idea faces its fair share of appreciation and criticism. Our journey started in the year 1990. Our intention was to redefine the western wear silhouette for Indian full-figured women and make them believe in equality irrespective of their size and body flaws, that's where the supporting tagline came into existence. Our idea behind it was to uplift the vibes of plus size women with not just fashionable apparel but with self-love and confidence with which they would carry their style. For us, this is an output of a new outlook for women who want to replace the archaic spectacles with new fashion lenses so that all plus size women can feel their beauty that we see in them. We aim to deliver the best in styles and trends to all the full-figured women not just across the nation but worldwide, with a message that fashion is not just confined to size, rather it's the confidence one possesses.